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[LA CHOMB] Introduction of 'Hidden Tag' to authenticate genuine

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[Global EPIC Reporter Lee Soo-hwan] La ChomB, a cosmetics brand dedicated to esthetics, announced that it would introduce a 'Hidden Tag' for product activation and start implementing it in earnest from April.


As non-face-to-face transactions become active due to the spread of Covid-19, the overseas online market, which leads to purchases without actually seeing the products, is accelerating. Therefore, it is difficult to understand the exact distribution structure, and in a situation where it is practically impossible to identify the route, the number of cases of counterfeit products that have been abused is increasing.


La ChomB, which has been selling first overseas since its launch in October 2020, such as in the United States, Japan, and China, takes into account the characteristics of the online market that is increasing due to the special situation of Covid-19, La ChomB announced on the 31st that it will provide a 'Hidden Tag' service to reduce the damage of counterfeit products to overseas customers.


La ChomB Hidden Tags in hologram form can be scanned through the dedicated application 'HIDDEN TAG' to simply check the genuine product. Through this, the unique number of the product can be checked, so that the distribution channel of the product can be clearly identified. In addition, a landing page was built so that consumers can more easily see La ChomB's various products, news, and information, as well as check the authenticity and fake products after scanning.


"By introducing specialized hidden tag services that are difficult to replicate, we will become a brand that minimizes cases of foreign partners and customers suffering from fake products and provides differentiated services by identifying clear distribution channels," said Ji JInwoo, CEO of La ChomB.


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