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[LA CHOMB] La ChomB opens a pop-up store in Shinjuku ISETAN Department Store

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http://www.kpinews.co.kr/news/articleView.html?idxno=154104




La ChomB announced on the 2nd that it will hold a pop-up event at ISETAN Department Store in Shinjuku to commemorate the Japanese launch of PRO-ClairRN Balm, a functional renewal BB cream.


This pop-up event will be hold for a week from the 11th to the 17th, and is the first offline launching event of La ChomB held at the ISETAN Department Store in Shinjuku, Tokyo.


La ChomB’s new product, PRO-ClairRN Balm, has been certified by the Ministry of Food and Drug Safety as a triple-functional product with anti-wrinkle, whitening, and UV protection effects. It is a multi-balm product that had the functions of sunscreen and a BB cream at the same time and contains PDRN extracted from salmon.


Sodium DNA(PDRN) is a tissue-renewable active substance derived from salmon’s reproductive cells, known to revitalize the skin by activating self-cellular growth factors and promoting cell and tissue recovery, angiogenesis and blood flow improvement.


“RN Balm is a product that can be recommended to people who are uncomfortable with both sunblock and makeup on a hot summer day,” said CEO La ChomB jinwoo Ji, adding “We minimized the inconvenience with BB cream that rarely smears on masks by minimizing color cosmetics.”


Following the successful completion on the online new product launch event, which was inevitably held due to the special market situation caused by the corona virus, La ChomB plans to create an opportunity to approach consumers more closely through this offline event.


On the other hand, after the official launch of PRO-ClairRN Balm, La ChomB is above to launch various new products such as bubble toner and PDRN sunscreen.


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